Principal Data Analyst

About the Role

Our mission at HubSpot is to help millions of organizations grow better. As Principal, Marketing Measurement, you'll lead the evolution of how HubSpot measures and optimizes its marketing measurement and investments — building the measurement infrastructure and decision-making framework that enables confident capital allocation decisions across organic, paid, owned, and earned channels. HubSpot operates a significant and growing marketing presence across organic channels, paid media, a robust content and media network, and earned and owned activations. As we scale through brand-led, multi-channel demand creation, we're building the capability to understand what drives incremental growth across all marketing levers and translate those insights into smarter investment decisions. This role leads that work, working closely with cross functional teams across Marketing, Finance, Data Science, Engineering, and Product — combining marketing mix modeling, incrementality testing, multi-touch and modernized attribution, and predictive forecasting into a unified measurement capability that serves Marketing and Finance alike. This is a high-visibility role for someone who combines deep measurement expertise with the strategic instincts to connect analytical rigor to the decisions that matter most. What You'll Do Measurement Strategy & Attribution Deep understanding of full funnel Marketing strategy and techniques. Own and evolve the marketing measurement framework across organic, paid, owned, Brand, LLM/AEO, media/creators, and earned channels — establishing a single, consistent view of how marketing investment drives revenue. Own and develop how marketing tracks full funnel attribution across the buyer journey across all channels and touchpoints. Modernize attribution methodology — moving beyond last-click toward view-based, multi-touch, and buying-group-aware models that capture the full influence of marketing activity on the path to revenue. Develop executive-re

Requirements & Qualifications

• Strong problem solving foundations, knowledge of modern engineering practices, and interest in technology systems.

Perks & Benefits

• Official mentor support
• verified hiring timeline
• and career progression.